2026·08·146 MIN READ
Reviews To Outrank
Every owner who has stared at the map pack has run the same math. The shop above you has 214 reviews. You have 38. So the number is 215, and once you get there…
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Short, verifiable notes on local search: what audits keep finding, and what to do about it. Written the same way the audits are: claims you can check, numbers where adjectives would be easier.
2026·08·075 MIN READ
Why your business name, address, and phone must match everywhere
Your name, address, and phone should read the same on Google, your site, and every directory. Here is why mismatches hurt local search, and how to find yours.
Read the note2026·08·065 MIN READ
What festival season changes for an Austin business, and what to fix before October
ACL and F1 bring several hundred thousand out-of-town searchers to Austin across four October days at Zilker and COTA. Local search shifts while they are here, and a short profile checklist covers most of what you can fix first.
Read the note2026·08·053 MIN READ
The one-location advantage most Austin businesses give away
A single Austin storefront beats multi-location competitors in local search more often than owners expect. Here is why, and the three places the edge leaks out.
Read the note2026·08·045 MIN READ
What SEO actually costs in Austin, and why almost nobody will tell you
Zero of five prominent Austin SEO agencies publish a fixed price. Here are the market numbers they won't assemble for you, and four questions that do the filtering.
Read the note2026·08·022 MIN READ
The five-minute check that outranks most marketing spend
Your Google profile's primary category is the strongest ranking input Google gives you. Here's how to check yours, and what to do if it's wrong.
Read the note2026·08·023 MIN READ
What a $950 audit finds that a $99 scan doesn't
Automated scans check your listings against a database. A written audit checks your business against the competitor who's actually beating you. Five findings only the second one produces.
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