Enterprise marketing discipline, at the local level
Your local presence, in one picture.
A written audit of your Google profile, reviews, rankings, listings, and website. It names the competitors beating you and tells you which five fixes to make first.
Most owners have never seen their search presence assembled in one place. The audit covers five things and measures each against the competitors who outrank you.
01
Your Google Business Profile
Category, hours, photos, attributes, posts. Category alone is the strongest ranking input Google gives you, and it's the one most profiles get wrong.
02
Reviews and reputation
Count, rating, recency, and response rate, measured against the competitor who currently outranks you.
03
Local rankings, against named competitors
Where you place for the searches that matter, who holds the spots above you, and what they're doing that you aren't. Competitors are named, so every claim can be checked.
04
Website conversion and coverage
Whether the site turns a visit into a call, a booking, or a form fill. Speed, mobile behavior, the path from search result to contact. And whether it tells Google where you actually work: if you take jobs in five suburbs and the site names one, you were never entered in the other four searches.
05
Listings, consistency, and what AI reads
The directories that mention your business, checked for agreeing hours, phone, and address. In the audits so far, about half the listings disagree on at least one. These pages now matter twice: when a customer asks ChatGPT for your trade in your town, the answer is built from them. The audit includes what the assistants say, which you can check yourself by asking one.
What a finding looks like
02 / IN WRITING
Every finding is written the same way: the claim, where you can verify it yourself, and the number that ranks it. Blue means working. Red means it needs correcting.
BLUE MARKS WHAT WORKS · RED MARKS WHAT NEEDS CORRECTING
The Full Picture · a bakery, for example · 3 of 23 findings, ranked
Finding 01The profile's primary category is “Restaurant,” not “Bakery.”Category is the strongest ranking input Google gives you; two competitors outrank on it alone. Checkable in your Business Profile settings.#7"bakery near me" · vs #3 target
Finding 0214 reviews, none answered since March.The competitor at #1 holds 87 and answers within a day. That gap is visible to every searcher who compares you.14reviews · competitor 87
Finding 03Photos posted in the last 90 days are earning 2.4× the category's views.Working. Keep the cadence, and add a storefront shot so Google stops cropping one from Street View.2.4×photo views vs category · keep
SAMPLE · A MADE-UP BAKERY · A REAL REPORT HAS 15–25 FINDINGS, RANKED
How it works
03 / THREE STEPS
Book it
Email me, pick a walkthrough slot, pay upfront. The audit is the same fixed scope for everyone, which is why it can have a fixed price and skip the scoping call.
I do the work
All five areas, by hand. I name and measure the competitors. Every finding gets a place you can check it yourself, because an audit you have to take on faith is just an invoice with opinions.
You get it in writing
A 10–15 page report in plain language, a prioritized action plan with the five fixes worth doing first, a 45-minute recorded walkthrough, and 30 days of email access for follow-up questions. The report is yours whether or not we ever work together again.
Pricing
04 / TWO PRODUCTS, ONE PRICE EACH
Rung 1 · Start here
The Full Picture
The written audit: named competitors, ranked findings, a recorded walkthrough, 30 days of follow-up.
$475$950
FIXED PRICE · PAID UPFRONT
Fixed scope, fixed price, paid upfront by card. Booking takes one email.
Ten-finding guarantee: if the audit doesn't surface at least ten specific issues you can verify yourself, you don't pay.
Plain language throughout. Any term you shouldn't have to know gets translated on first use.
A 30-day sprint that executes your audit's top items. The priority list defines the scope, so there is nothing to negotiate.
$1,800$2,400
HALF ON START, HALF ON DELIVERY
Typical contents: Google profile rebuilt, review request system installed, listings cleaned up, top website fixes shipped, tracking installed so results are measurable.
The guarantee is the punch list, done in 30 days. Rankings move on Google's schedule, so I don't promise them.
Weekly progress notes, in writing, every Friday.
SOLD ONLY AFTER AN AUDIT
A monthly retainer is coming, but not yet. I want the first engagements to shape its scope before I price it, and it will be capped at a handful of clients. If you want on the list when it exists, say so when you book.
The guarantee
05 / IN WRITING
The Full Picture · ten-finding guarantee
If the audit doesn't surface at least ten specific, prioritized issues you can verify yourself, you don't pay.
I can offer this because in the practice audits I ran before launch, no business came back clean. If yours does, you'll be the first, and you'll have gotten a clean bill of health free. Either way you'll know where you stand.
Who writes this
06 / ONE MARKETER
DOWNTOWN AUSTIN · LADY BIRD LAKE
Mosaic Pig is Ryan: twelve years in enterprise marketing, most recently owning pipeline for a Fortune 500 company. The discipline that runs a nine-figure roadmap translates to a bakery's Google profile better than you'd think. Prioritization, measured claims, everything documented.
This runs on evenings and weekends, by design. I keep it small so each audit gets done carefully, and everything ships in writing so you can hold me to it.
Experience
12 years, enterprise
Delivery
written + recorded
Based
Austin, TX
Works
anywhere
Questions, answered plainly
07 / FAQ
Do you guarantee rankings? +
No, and be careful with anyone who does. Rankings move on Google's schedule. What I do guarantee: audit findings you can verify yourself, and in a sprint, a punch list completed in 30 days.
Why isn't the audit free? +
In my experience, free audits get read once and shelved. A client who pays shows up to the walkthrough, acts on the findings, and can tell you honestly whether it was worth the money.
Do you only work in Austin? +
I'm based in Austin and the first clients mostly are too. But everything ships remote-ready: written report, recorded walkthrough, email follow-up. Nothing about the audit requires me to be in your zip code.
What happens after the audit? +
The report ends with a ranked list, and you can run it yourself; it's written in plain language for exactly that. If you'd rather I execute it, The First Tiles is a 30-day sprint scoped by your audit's top items. It's sold only to audit clients, so there is no scoping negotiation to sit through.
Why "Mosaic Pig"? +
The pig is real. In May 2003, a piglet escaped from a petting zoo at my neighborhood's first Violet Crown Festival here in Austin and spent the summer loose around Crestview, until a neighbor named Paulette tamed it. Domino became the neighborhood's mascot, and when hundreds of neighbors spent five years building the Wall of Welcome mosaic on Woodrow Avenue, Domino went into it, in tile. A mosaic pig: small pieces, set by locals, that only make sense when you step back. You can verify this finding yourself at 7100 Woodrow Ave.
Book the audit.
Tell me what your business is and where it is. I'll confirm the next open slot and what happens from there, in writing, within two days.
Received · In writing, as promised
Got it. You'll hear from me within two days with the next open slot and exactly what happens from there. You won't get added to anything; I'll just reply.
Finding · The form didn't send
That's a miss on my end, and email works right now:[email protected]. Send your business name and city, and I'll take it from there.
